Our mission is:
To help #makeNormalBetter for all, at scale
Our vision
- to design interactive technology to help people build the knowledge skills and practice they need to get off that technology and thrive
Our approach
- to align our designs with how we are wired to thrive not to try to work around that.Â
- to take a human-systems interaction informed approach to our designs, in respect of the many complexities of any human-systems interactions
- to deliberately consider where and when to use discomfort as a material in a design
- explore what is the minimal dose of interactive technologies that can help empower people to thrive without that technology
- challenge any innovation that asserts batteries are required and be reluctant to introduce such computational tech gratuitously
- to consider an exit strategy for any technology we develop
- to consider cost and constraints of deploying at scale – this includes considering age ability accessibility and economics